Economists often think of culture and economy as separate domains, each not to be polluted by the other. Cultural economics is a branch of economics that studies the relation of culture to economic outcomes. The recognition of a community’s arts and culture assets (and the marketing of them) is an important element of economic development. Why do some countries do very well in marketing of arts and crafts, while others fail to do so, even with a strong resource base and a well educated population? That was what these workshops were all about.
These workshops were designed for economy teachers, because Great teachers help create great students. In fact, an informed teacher is the most important school-related factor influencing student achievement, so it is critical to pay close attention to how we train and support both new and experienced educators.
In Persis group’s art marketing workshops, our experienced art marketing professionals talked about fundamental marketing concepts, such as how to understand, find and analyze your customer base, program mix, and pricing strategies in marketing of art and crafts.