As a group of motivated academics and professionals in the fields of traditional art, handicrafts, tourism and information technology, we founded a cooperative company called “Persis Jahan Negareh” with the aim of promoting cultural potentials as a driver and an enabler of inclusive, equitable, and sustainable development. As mentioned in the Post-2015 UN development Agenda (2012), culture indeed, has a transformative power on existing development approaches, helping to broaden the terms of the current development debate and to make it much more relevant to the needs of people. At “Persis Jahan Negareh” we strongly believe in the power of culture to build a better future for all humanity.